January 2, 2024

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Future of Fashion: Top AI Fashion Trends in 2024

By –

Unik Team

Introduction

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Fashion is all about the trends – out with the old and in with the new. But while you can be sure next season's fashion trends won't be the same as the last, the future of fashion has a more certain destination.

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In 2023, AI made its first big splash in the world of fashion. Generative AI tools like ChatGPT made the headlines with their incredible capabilities. However, in fashion magazines and on runways, AI also began its inexorable rise.

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Whether that was Naomi Campbell wearing an AI pin at Paris Fashion Week, Hillary Taymour showcasing AI creations at New York Fashion Week, or Acne Studio pioneering AI-generated custom designs, the future of fashion technology had a major overhaul.

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But it's only the beginning – we're still in the foothills of this AI fashion revolution. So, what big new AI fashion trends can we expect in 2024? Let's find out!

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Future of Fashion: 5 AI Fashion Trends to Watch in 2024

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1. Personalized Styling and Recommendations

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In the next three to five years, AI is set to generate not just designs but also new profits – approximately $150 to $275 billion in the apparel, fashion, and luxury sectors.

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But this is unlikely to come from mass marketing but personalized design. Because AI effectively replicates and replaces previously human tasks, it also offers the bespoke (if not quite human) touch.

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Beginning with the initial trend of automation and now with generative AI, 73% of consumers expect brands to understand their individual tastes and preferences. That means mining past purchases to create style profiles for each individual recommending new clothes and shoes accordingly.

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Stitch Fix, for example, is an online styling service that creates personalized style profiles based on 90 specific data points – these cover everything from dress size to style to height to price point. The algorithm then gets to work ranking clothing items based on past consumer decisions.

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The benefits could be astounding! A 2023 Segment report found that over half of consumers are more likely to become repeat buyers thanks to personalized experiences.

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2. AI-Driven Design Tools and Virtual Fashion Styling

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Designers of yesteryear were always limited by two factors: talent and the time it took to create a design. New AI fashion tools now allow designers to transform an idea into a fully realized 3D model in a fraction of the time.

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We've already seen AI make monumental strides in art. Lesser-known is that platforms like Dall-E and Midjourney can also generate jewelry and clothing design ideas. It's the future of fashion technology.

Big brands are already leading the action.

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Nike fed previous shoe models into an algorithm to produce eco-friendly shoes built entirely from materials like Bio-EVA foam (derived from sugar cane). Known as the ISPA Universal Shoe, this 3D-printed design is a landmark in fashion technology.

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Meanwhile, Mango fashion company developed its own AI to design clothing. Called Lisa, the platform can design collections and support customer service operations. It's a jack of all trades, master of all trades.

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As Mango's Director of Information Systems andTechnology, Jordi Álex, said,

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"It will aid us during the product ideation and design phases by allowing us to experiment with prints and textures and enable us to analyze customer and consumer feedback."

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3. Intelligent Fashion Forecasting and Predictive Trend Analysis

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Do fashion designers set trends or follow them? It's a little bit of both. The future of fashion emerges with every new runway show, street fashion style, or pop culture event. Predicting how these factors will converge may seem nigh impossible. Well, maybe for mere humans.

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AI fashion tools, on the other hand, are starting to unravel the mystery. Fed on a diet of runway images, search and sales data, and social media posts, these tools are attempting to preempt the crowd.

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Paris-based AI platform Heuritech, for instance, analyzes an unearthly amount of social media posts to identify up-to-date trends. Scanning the posts, the algorithm classifies users as either "edgy", "trendy" or "mainstream". It also codes the color and style of the clothing, looking for potential trends within the data. That helps designers stay one step ahead.

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4. New Customer Service Model

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The rise of AI in fashion extends beyond design and forecasting; it's revolutionizing customer service. AI-powered chatbots and virtual assistants are rapidly becoming the norm. Cheap to run and with little to no downtime, these AI conversationalists can handle inquiries, offer styling advice, and even assist with after-sales services.

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Customers don't want to wait for your customer service team to return. If they've got an issue, a question, or a query, they want an answer there and then. While it's not as glamorous or glitzy as the other trends driving the future of fashion technology, it's no less critical.

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Expect AI to streamline customer service operations and provide a bespoke shopping experience in the coming year.

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5. Greater Sustainability

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Fast fashion is a prime target for environmentalists and sustainability activists. With good reason! The churn of the fashion cycle leads to a colossal volume of waste – approximately 186 billion pounds of textile waste annually.

As consumers become more eco-conscious (and less willing to tolerate brands that talk the talk but don't walk the walk), AI will be put to work solving this sustainability conundrum.

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Refiberd is a leading example –this AI waste sorting system redirects 70% of textile waste toward important recycling processes. Analyzing the fiber composition and contaminants, it's a major step forward in minimizing waste and maximizing recycling.

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UNIK stands at the forefront of the future of fashion. Through AI-driven designs and streamlined customer communication, Unik is harnessing the power of AI fashion to deliver a bespoke, tailored shopping experience. Try our AI-generated fashion tools and explore the future of AI fashion trends.

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